bedrijfsnieuws over Cosmetic tube functions are becoming more and more refined

The functions of cosmetics are becoming more and more refined, and there are more and more cosmetics with comprehensive functions. The grade difference is very obvious, and the packaging forms are dazzling. At the same time, in order to better promote their products, cosmetics tube manufacturers Different classification and packaging are carried out according to their own characteristics.

Cosmetics have many names and different functions, but in terms of their external form and packaging adaptability, there are mainly the following categories: solid cosmetics, solid granular (powder) cosmetics, liquid and emulsion cosmetics, paste cosmetics, etc. .

1. Packaging of solid cosmetics. There are relatively few types of solid cosmetics, mainly including eyebrow pencils, powder cakes, and various lipsticks. The packaging of such cosmetics is relatively simple.

2. Packaging of solid granular (powder) cosmetics. This type of cosmetics mainly includes granular (powder) products such as foundation and talcum powder. The commonly used packaging methods are mainly carton, composite carton (mostly cylindrical box), glass bottle (wide mouth, small), metal Boxes, plastic boxes, plastic bottles (wide mouth, small), composite film bags, etc. Under normal circumstances, the packaging container needs to be printed with exquisite decoration. At the same time, when using plastic and metal containers for packaging, it is often matched with beautifully printed cartons.

3. Packaging of liquid, emulsion and paste cosmetics. Among all cosmetics, the types and quantities of such cosmetics are the largest, and the packaging forms are very wide, mainly including: plastic bottles of various shapes and specifications (generally after exquisite decoration and printing); composite film bags of plastic bags (commonly used in cosmetics economical bags or packaging of lower-grade cosmetics); glass bottles of various shapes and specifications (including wide-mouth bottles and narrow-mouth bottles, generally used for higher-grade cosmetics or cosmetics that are volatile, permeable, and contain organic solvents) packaging, such as nail polish, hair dye, perfume, toner, etc.). For the above-mentioned packaging form, the way of cooperating with the color-printed carton is sometimes used to form the sales package of the cosmetic together with the color-printed carton, so as to improve the grade of the cosmetic.

4. Cosmetics spray packaging. Spray packaging has the advantages of being accurate, effective, simple, hygienic, and quantitatively taking on demand. Cosmetics such as hair mousse and hair spray are available in this packaging form. Commonly used spray packaging containers mainly include metal spray cans, glass spray cans and plastic spray cans.

Based on the above situation and the development trend of cosmetics and their packaging, the packaging of modern cosmetics mainly has the following characteristics in the selection of packaging materials and containers, the structural design of packaging containers and the decoration design of packaging containers:

1. The application range of plastic materials and composite materials in cosmetic tubes is increasing, and the design of packaging containers, especially plastic bottles, tends to be diversified.

2. The use of glass bottles is restricted. Due to the inherent shortcomings of glass bottles (such as large specific gravity, brittleness, etc.), for general cosmetics, if plastic materials or composite materials can be used instead of glass containers for packaging, plastic containers or composite containers are often used for packaging, while for high-end cosmetics Or cosmetics that are volatile and easy to lose their fragrance, such as perfume, are generally packaged in glass bottles.

3. Diversification of packaging container specifications to meet different consumption levels. Due to the intensified competition in the cosmetic tube market, manufacturers are investing more and more in cosmetic tubes. For medium and low-grade cosmetics, in order to meet different needs, the capacity of the packaging container is diversified to facilitate the choice of consumers; for high-end products, small capacity is adopted for packaging to meet the needs of low-income people, especially young girls. Consumer psychology due to curiosity.

4. Serialization of cosmetic tube design. The so-called serialized packaging design refers to the packaging design of the same category of commodities based on the premise of a unified trademark pattern and text font, with different tones, water patterns or different modeling structures as the keynote. , both diversity and a sense of unity. In the practical application of cosmetic tubes, there are generally two situations. One is that cosmetics of the same brand and different functions are packaged in series to facilitate the purchase of consumers, and at the same time, the overall price is lower than the total price of individual purchases. . For example, a series of cosmetics of a certain brand should maintain the overall design style, and then use a larger container to pack various cosmetics together and sell them as a sales unit as a whole; the second is: the same brand, the same main function, but different A series of cosmetic products with auxiliary functions, or a series of cosmetic products of the same brand and function, but with different formulas.

5. Cosmetic tubes are increasingly responding to the needs of individual development. The packaging of cosmetics must correctly convey the characteristics of cosmetics required by different personalities of consumer demand, and express the aesthetic taste of different groups of people, in order to successfully realize the sales of cosmetics.