How a Japanese Best-Selling Toothpaste Brand Boosted Sales with TPE Soft Touch 35mm Two-Color Flip Caps

Case Study: A Japanese Best-Selling Toothpaste Brand Boosts Global Sales with Our TPE Soft Touch Two-Color Flip Caps

Customer Profile

Our customer is a famous Japanese toothpaste brand whose products are widely recognized and sold around the world. With a strong presence in Japan and expanding distribution across Asia, Europe and the Americas, the brand has built a loyal consumer base through consistent product quality and innovative oral care solutions. To stay ahead of competitors and strengthen its packaging identity on crowded retail shelves, the brand continuously explores premium packaging components that combine function, comfort and visual impact.

After a thorough evaluation of global suppliers, the brand chose our TPE Soft Touch 35mm Diameter Two-Color Toothpaste Flip Cap as a core component for its product packaging upgrade.

The Challenge

• Increase brand packaging recognition so products stand out instantly at retail points of sale.
• Deliver a flip cap with comfortable opening force and effortless daily usability for end consumers.
• Create an attractive two-color appearance that strengthens the brand's visual identity.
• Guarantee stable mass-production quality to support a monthly demand of one million pieces.

Our Solution

We provided a fully customized supply of the TPE soft touch flip cap, engineered specifically for toothpaste tubes and bottles. The cap combines a soft-touch outer layer with a rigid inner structure, delivering both a premium tactile feel and reliable sealing performance. The two-color molding process creates a distinctive visual contrast that significantly improves shelf presence and brand recognition.

Key Product Features

• Soft touch texture: comfortable grip and premium feel.
• Easy flip opening: light, smooth action ideal for daily use.
• Two-color design: high visual recognition on shelf.
• Eco-friendly TPE material: safe for oral care packaging.
• Private mold and one-stop service: from structural design to mass production.

The Results

The cooperation achieved outstanding results:

• Monthly purchase volume reached 1,000,000 pieces, reflecting the brand's strong confidence in our supply capability.
• The brand expanded its order from 2 SKUs to 5 SKUs, covering multiple product lines and package sizes.
• Brand packaging recognition increased significantly, contributing to improved sales performance in target markets.
• Delivery stability and consistent quality supported uninterrupted production planning.

Customer Feedback

"The opening force of this cap is very comfortable and it is easy for consumers to use. The appearance is beautiful and the recognition is high. We are very satisfied with the product quality and the service."

Our customer emphasized that the cap's comfortable opening experience, elegant two-color appearance and strong brand recognition directly supported their sales growth. They rated the product quality as highly satisfactory and confirmed their intention to continue expanding cooperation.

Why Partner with Us

This case demonstrates our strength in custom cap development and mass production. We own a precision mold factory specialized in two-color and multi-cavity molds, together with in-house tube and bottle factories that guarantee fast production support and reliable delivery. From product structure design, private mold customization to production and shipment, we provide a complete one-stop service for global oral care and personal care brands.

If you are looking for a reliable flip cap supplier to upgrade your packaging and boost brand recognition, contact us today to start your customized project.