Indonesia Case Study: 75ml Cosmetic Tube with Korean-Style Flip Cap Supports High-Volume Skincare Packaging

Market Background

Indonesia is one of the fastest-growing beauty and personal care markets in Southeast Asia. With a large consumer base and increasing demand for daily skincare products, local brands are continuously seeking packaging solutions that combine functionality, durability, and user-friendly design.

For products such as facial cleansers, moisturizing creams, and personal care formulations, packaging is expected to withstand frequent daily use while maintaining a consistent consumer experience. As competition in the Indonesian skincare market continues to intensify, packaging details such as cap opening comfort, durability, and appearance quality have become important considerations during product development.

As a result, cosmetic tubes with high-quality flip caps are increasingly adopted by brands looking to improve packaging performance and consumer satisfaction.

Customer and Application Scenario

The customer is a leading Indonesian skincare manufacturer supplying products through both retail and e-commerce channels. The project involved a 75ml skincare tube with an annual demand of approximately 20 million units, requiring large-scale manufacturing capability and stable quality consistency.

The customer was specifically looking for a flip cap solution that could provide:

• Comfortable opening and closing performance

• Long-term durability during repeated use

• Clean surface appearance without visible gate marks

• Compatibility with high-volume automated production

Because the products are used daily, the brand considered cap usability to be a key part of the overall consumer experience.

Our Packaging Solution

Based on the customer's requirements, we supplied a 75ml cosmetic tube paired with a Korean-style flip top cap.

Key Technical Specifications

• Tube Diameter: 35mm

• Filling Capacity: 75ml

• Cap Style: Korean-Style Flip Top Cap

• Cap Material: PP

• Application: Skincare and Personal Care Products

• Annual Quantity: 20,000,000 units

• Production Lead Time: 30 days

Advanced Flip Cap Design

To improve both appearance and functionality, the cap was designed with an internal gate injection structure.

Unlike conventional caps that may leave visible injection points on the outer surface, this design places the injection gate inside the cap, creating a cleaner and more premium appearance.

This structure is particularly suitable for brands that place high importance on shelf presentation and packaging aesthetics.

Durability and User Experience

The flip cap was engineered to withstand repeated opening and closing cycles.

According to project verification requirements, the cap maintained structural integrity after approximately 500 opening and closing cycles without cracking or hinge failure.

At the same time, the opening force was optimized to provide a comfortable user experience, allowing consumers to open the cap easily while maintaining secure closure during transportation and storage.

Customer Feedback

After commercial launch, the customer expressed strong satisfaction with both packaging performance and appearance quality.

The packaging team particularly highlighted the cap opening and closing experience. According to their feedback, the opening force felt comfortable and consistent, making the product convenient for daily use.

The customer also appreciated the hidden injection gate design, noting that the absence of visible gate marks helped create a cleaner and more refined packaging appearance.

In addition, the durability performance of the hinge structure met the customer's expectations for long-term consumer use.

Summary

This Indonesia project demonstrates how packaging details can contribute to both product functionality and brand presentation.

By combining a 30mm cosmetic tube with a Korean-style flip cap, the customer achieved a packaging solution that balances aesthetics, durability, and user comfort. Key technical features—including a 75ml filling capacity, internal gate injection design, comfortable opening force, and durability verified through approximately 500 opening cycles—supported the requirements of a high-volume skincare packaging program.

For brands seeking cosmetic tubes with high-quality flip caps, factors such as cap structure, hinge durability, appearance quality, and consumer usability should be evaluated alongside filling volume and production requirements. This project highlights how thoughtful packaging engineering can support both operational efficiency and a positive end-user experience in competitive skincare markets.